Do I need a business card?
Are you a new business just starting up? Have you sat down and written out all the items you need to invest in, listed your company to-do’s, business expenses, set financial targets / projections etc… Lets face it, with so much to do, digest and think about, setting up a new business in today’s economic climate is not easy! Not only will you be competing with intense competition, established brands and more, but you also have the statistic that 85% of new businesses fail in there first year!
Ok, it is not all doom and gloom… And if you are prepared to put in the hours, box clever and work hard then why shouldn’t you be amongst the minority of businesses that survive, grow and succeed…
In this blog post I would like to ask the question, do you need a business card? In a World that is becoming more and more paper free is a business card a dated business accessory or do we still actually need them?
Me personally, I believe it depends on the sector / industry you are in, for example I spent a small fortune on a Yellow Pages advert for my web design business a couple of years ago… Total revenue generated from this advert was nill, because pro-active companies looking for a website will be looking on the web! For me business cards are similar, I have designed / purchased them in the past for my company, however do I really need them being in the industry I am in??? You could argue otherwise!
However, if you are a proactive business owner, who meets and greets his/her clients, attend regular networking events, send out promo packs etc then a business card is important… Think of it as webpage in your wallet, a company or personal reference point that helps people connect with you!
When it comes to designing and investing in your own business card, here are some points to remember:
2. Make sure people can read it
3. Don’t cram in everything about you / your business
4. Remember to include a link to your website
5. Keep the design / fonts consistent with your brand
6. Avoid clipart and DIY business cards
7. Think attractive design and well spaced out content
8. Paper / card quality is important
9. Make a list of people you would give a business card to
10. Outline your job role and company products / services
When it comes to developing your brand and promoting your company name to the masses it is important to create the right impression. A nice looking business card can help you do this, and for that reason I believe it is still important to carry a business card with you at all time… It is better to have one and not need one, than need one and not have one.
Our new business cards arrived this week, check out the link above!